Do you need help with Productivity?
Lots of people ask me how I manage to create so many videos while also running an IT business. It might seem like a lot, but the truth is, it’s all about having a solid plan and a good process in place. It really makes a difference.
Key Takeaways
- Batch Recording: Film multiple videos in one go.
- Content Planning: Keep a weekly list of video ideas.
- Editor Support: Outsource editing, descriptions, and publishing.
- AI Assistance: Use AI to identify audience interests and refine topics.
- Audience Focus: Define your target audience for more specific content.
- Content Refresh: Revisit and improve older videos.
Planning Your Content
Every week, I sit down and make a list of all the videos I want to create. I usually keep this list right on my phone so it’s always handy. Then, instead of filming one video at a time, I try to batch record them. This means I’ll sit down and film a bunch of them all in one session. Sometimes, I’ll film a quick, ad-hoc video if an idea pops into my head, but most of the time, I stick to these big recording sessions. It just saves so much time and hassle.
The Power of Outsourcing
Once I’ve got all the footage, I send it over to my video editor. They handle all the nitty-gritty stuff like writing the descriptions, creating short clips from the longer videos, and getting them published and scheduled. This is a huge time-saver. I do the same thing with my social media posts – I plan out everything I want to share and then post it all at once. Trying to create content every single day would just be too much; I honestly don’t have the time to sit there doing that. It would be crazy.
Using AI for Smarter Content
Something I’ve found really helpful, and I definitely recommend it, is using AI. I ask AI to suggest key areas or topics that I should focus on. This helps me make sure I’m actually talking to the right kind of audience. I have a pretty detailed description of my ideal viewer, my ‘avatar’, and I feed that into the AI. So, when it’s suggesting content or helping me refine ideas, it’s specifically for that audience. I’m not just talking to everyone; it’s quite specific. I think this really helps to focus down on what you’re talking about and how you’re talking about it.
Improving and Reusing Content
As I get better at making videos and the quality improves, I also like to revisit some of the older topics. Sometimes I’ll re-record them or update them to make them even better. It’s a good way to keep the content fresh and relevant.
So, while it might look like I’m just making videos all day, I do have a real IT business to run! Creating videos has been fantastic for letting people know who I am and what I do, though. It’s a great way to connect.
