Do you need help & advice with AI & Automation?
If you run a business, someone has probably told you that AI can now build your own software: a system for your customers, your quotes or your jobs, made to measure, for next to nothing. It can, but for most businesses buying something ready-made is still the better choice, because getting software to work properly every day is the hard part, and what AI makes looks finished long before it is.
There’s a second problem nobody mentions. AI builds exactly what you ask for. If you didn’t ask it to keep your customers’ details private, it won’t, and it won’t tell you either.
Buy the software that runs your business. Use AI on the small, everyday jobs that waste your team’s time. And before anything AI has built holds customers’ details or goes on the internet, have someone who knows what they’re looking at check it.
Can AI really build software for my business?
Yes. You can now type “make me a thing that does everything” into an AI tool, and it will have a go. You don’t need to be a programmer. You describe what you want, try what it gives you, tell it what’s wrong, and it tries again.
That’s a genuine change. Someone in your office with an idea for a small tool can build it this afternoon, instead of adding it to a list that never gets the money. So it’s tempting to go further: rather than paying every month for the system that tracks your customers, why not have AI build your own?
My kind of golden rule with this, if you’re not a software developer, just because you can, doesn’t mean that you should.
Dave Lane, GoodChoice IT
Why does building your own usually cost more than buying?
Because the first nine-tenths is the easy part. AI will quickly give you something that looks right. The last few per cent, getting it to work reliably, every day, for everyone, without slowing down, is really hard. The companies that sell ready-made software have spent thousands and thousands of hours on exactly that.
It’s very easy to make something that looks like it does what you need, only to find you’re investing more and more and more time building out something where you could have bought something off the shelf for a lot less money.
Dave Lane, GoodChoice IT
Dave sees plenty of businesses decide they’ll build their own customer system and do it better than everyone else. What usually happens is that someone spends more and more of their week fixing problems and adding the features a ready-made system already had. And as AI gets better, the problem won’t go away. It will just be better hidden.
It’s easy to get carried away and believe you’re making something nobody else has. You almost certainly aren’t. A year and a bit ago Dave built a free email checker, SecureMyEmails, with AI. There are now plenty of tools that look almost identical. His wasn’t wasted, but he built it to learn how the process works, not because he expected it to make money.
What happens when nobody checks what the AI built?
Dave found out on his own website. He asked AI to keep a record of what visitors typed into one of his tools. It did, and it worked perfectly. It also stored every word in a place anyone on the internet could read. Nothing in what the AI wrote kept it private, and nothing warned him.
He only caught it because he thought to ask the AI one question: are these records private, or could anyone get at them? Had he not asked, it would have gone live working perfectly, and it would have been a breach of data protection law (UK GDPR) from day one. If personal details leak and that’s likely to put people at risk, the Information Commissioner’s Office says you must tell it as soon as possible, and within 72 hours where you can.
Four problems tend to hide inside something that works:
The bills are the part nobody expects
Dave keeps hearing from businesses whose AI-built tools got broken into, or ran up bills of tens of thousands of pounds, because nobody put a limit on them. Nobody set out to spend that money. Set a monthly spending limit on any paid service before the tool goes live, not after the invoice arrives.
What about connecting AI to our own files and email?
The same thing in a different form. More and more businesses are plugging AI assistants into their shared files, their email or their customer records with nothing controlling what it can see. Anything it can see, it can pass on to the wrong person in answer to a question.
Whatever’s on that system that AI can access can leak.
Dave Lane, GoodChoice IT
Setting this up safely is difficult, even for people who do it every day. If nobody in your business can say exactly what the assistant can reach, it isn’t ready. The government’s National Cyber Security Centre has a short guide to AI for managers and board members without a technical background, which sets out the risks and the questions to ask.
Where’s the line between fine and risky?
One question settles most cases: does it hold anything that belongs to somebody else?
The “Go ahead” list is where AI-built tools earn their keep: quick, cheap and useful, and if one breaks nobody outside the business notices.
What does “have it checked” mean?
Not a big project. Someone who can read the instructions the AI wrote spends a short while looking through them before the tool goes live. The mistakes are rarely subtle once you know where to look.
If you’re storing confidential data on behalf of customers, at least give it a cursory glance from someone that knows what they’re doing with coding.
Dave Lane, GoodChoice IT
Five questions to ask before anything goes live
- Where are the details it collects kept, and who can read them?
- Can anyone on the internet use it, or only our own people?
- Are any passwords written inside it?
- What’s the most it could cost us if it goes wrong, and is there a spending limit?
- If it breaks in six months, who will fix it?
So what should we use AI for?
Start with the jobs that annoy everyone. Dave’s order is simple, and getting rid of a job altogether always beats speeding it up:
- Pick the jobs that waste the most time. The ones with the most friction, the most chasing and the most moaning.
- See whether AI can remove or speed up parts of them. Removing a step completely is always better.
- Build the skills, with help. This is where an experienced adviser earns their fee: working out how to do it safely.
- Only then, build a better screen for the tools you already use. You keep the software you trust and change how you see it.
Dave has done two of these at GoodChoice IT. The first is Sharon, an AI assistant whose job is to nudge the team when they forget to record their time. Her messages are written to jog people’s memory, not to nag, and there’s clear evidence more time is now being recorded against customers’ requests.
The second is a new screen for the system we use to keep an eye on our clients’ computers. The information Dave needed was buried several clicks deep, so he had AI build him one page that shows it all.
I’m not rewriting the software. I’m rewriting a view of it.
Dave Lane, GoodChoice IT
That’s a far safer project than building a whole new system for your business. In a year or two it may make sense to go further. For now, our guide to what to automate first with AI is a good place to start.
Has anyone in your business already built something?
It’s worth finding out, and not to tell anyone off. Someone who builds a tool to save time has the right instinct, and you want more of it. Ask the five questions above about anything that’s already in use, then agree the line with your team: tools for your own use that you could throw away, go ahead; anything holding somebody else’s details gets checked first.
If nobody in the business has the time or the know-how to keep track of what’s being built and what it can reach, that’s part of what our AI Manager service does. Our page on getting started with AI in your business covers the wider basics, and who should own AI risk looks at whose job this is.
If you want to make your business better using artificial intelligence, start at the beginning, build the skills, don’t start buying and building hugely complicated systems that don’t add business value.
Dave Lane, GoodChoice IT
More videos on this
Is software written by AI safe to use?
Not on its own. AI writes software that does what you described, and safety is only included if you ask for it. Expect nothing stopping strangers getting in, no limit on use, and details stored wherever was easiest, unless someone asked. It also tends to write far more than it needs, repeating the same instruction in several places, which makes it harder for anyone to check or fix later.
Who is responsible if a tool we built with AI leaks customer details?
Your business is. It doesn’t matter that the AI wrote it or that a member of staff built it in their spare time: you collected the details, so you have to protect them. If a leak is likely to put people at risk, you must report it to the Information Commissioner’s Office as soon as possible, within 72 hours where you can, and tell the people affected if the risk to them is high. The Information Commissioner’s Office has a short online check to help you decide whether to report.
Can staff build AI tools without telling anyone?
They can, and in many businesses they already have. A short written rule stops it becoming a problem: tools for personal use are fine; anything holding customers’ or staff details, or reachable over the internet, is checked before it’s used; and every tool is listed with the name of the person responsible for it.
How do we stop an AI tool running up a big bill?
Before it goes live, set a monthly spending limit on every paid service it uses, and an alert well below that limit. Pay for it on a company account rather than someone’s own card, so the bills are seen. Check the first month’s charges by hand.
What happens to a tool we built when the person who made it leaves?
Often nobody else can work out how it does what it does, and AI-written software is harder to pick up than most. Keep a short note of what each tool does, which accounts and services it uses and where it’s kept, and make sure those accounts belong to the business, not to one person.
