AI that creates new content: text, images, code, audio or video. When you ask ChatGPT to write an email, that is generative AI. It does not look up an existing answer, it generates one from patterns learned during training.
Why it matters to your business. This is the category most business AI tools fall into, and it is the one that carries the data risk. What you type in goes to the provider, and on some plans it is used to train future models.
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